Loops alternative

The Loops alternative built for developers

Loops is "email for SaaS" — marketing, product, and transactional email behind a Notion-style editor, priced by contact count with unlimited sends.

Why teams switch from Loops

Contact-based pricing punishes list growth

On Loops, crossing 5,000 contacts costs $49/month and 10,000 costs $99 — regardless of how little you send. MailBlastr prices primarily by volume with generous contact allowances (2,500 on the entry plan, up to 250,000 on stock tiers), so a growing list doesn’t multiply your bill.

An API you can build a product on

Loops’ API covers contacts, events, and transactional sends. MailBlastr’s REST surface spans emails, campaigns, automations, audiences, segments, topics, templates, domains, webhooks, polls, and API-key scoping — with 8 typed SDKs, a CLI, and an MCP server.

Multi-domain sending

MailBlastr plans include 10 domains on Pro and up to 1,000 on Scale, each with isolated reputation — agencies and multi-product teams need this. Loops workspaces center on a single brand.

A/B testing, polls, and inbound

MailBlastr includes A/B campaign testing, in-email polls, and inbound receiving — surface area Loops does not aim to cover.

A free tier with room to launch

Both free tiers allow about the same contacts, but MailBlastr’s paid ladder starts at a fraction of $49 — useful the day you outgrow free.

What Loops still does well

  • A genuinely lovely Notion-like editor — the fastest way to write a decent-looking email
  • One simple price per contact bracket, every feature included, unlimited sends
  • Focused SaaS positioning: loops (journeys), product updates, and transactional in one place

If your team lives in the editor, your list fits a low bracket, and "every feature, unlimited sends, one price" simplicity is worth more than API depth, Loops is a delightful product — its editor remains the best in class.

Migrate from Loops in five steps

  1. Create a free account

    The free tier (3,000 emails/month) needs no card — you can run the whole migration before paying anything.

  2. Verify your domain

    Add your sending domain and follow the guided DKIM, SPF, and DMARC setup. One-click flows exist for Cloudflare, GoDaddy, and Namecheap; verification usually completes in minutes.

  3. Swap the send call

    Replace your current send with one HTTPS request or a typed SDK in 8 languages. Batch endpoints, idempotency keys, and scheduling are built in.

  4. Re-point webhooks

    Subscribe a webhook to delivered, opened, clicked, bounced, complained, and unsubscribed events — every request is signed so you can verify the source.

  5. Import contacts and templates

    Bring audiences over via CSV or the contacts API; templates port as plain HTML or rebuild in the block editor.

The send call, after the switch

curl -X POST https://www.mailblastr.com/api/emails \
  -H "Authorization: Bearer mb_xxxxxxxx" \
  -H "Content-Type: application/json" \
  -d '{
    "domain": "acme.com",
    "from": "Acme <hello@acme.com>",
    "to": ["ada@example.com"],
    "subject": "Welcome to Acme",
    "html": "<p>You are in.</p>"
  }'

MailBlastr vs Loops at a glance

Feature and pricing comparison between MailBlastr and Loops
FeatureMailBlastrLoops
Free tier3,000 emails/month (100/day), 1,000 contacts, 1 domain — no card required1,000 contacts, 4,000 sends/mo
Entry paid plan$14/mo — 50,000 emails, 2,500 contacts, 10 domains$49/mo — 5,000 contacts, unlimited sends
100k emails/month$24/mo (Pro 100k) · $63/mo (Scale, 1000 domains)Priced by contacts, not volume ($99/mo at 10k contacts)
Extra volume$0.90 per 1,000 emails — credits never expireMove up a contact bracket
Transactional + marketing in oneAPI sends, campaigns, automations, and audiences in every planMarketing + product + transactional (SaaS focus)
Contacts & audiencesIncluded on every plan — 1,000 on Free, up to 250,000 on stock plansThe pricing axis — brackets from 1,000 free
AutomationsIncluded — visual automations, 10,000 runs/monthLoops (journey) builder included
A/B testing
Inbound receiving
Event webhooksSigned webhooks: delivered, opened, clicked, bounced, complained, unsubscribed
Official SDKs8 languages + CLIJS-first SDKs
Log retention30 days on every planVaries
Dedicated IPAdd-on on Scale — $21/30 daysOn request
INR billing for India

Loops pricing and features summarized from public pricing pages, last checked 2026-08-02. MailBlastr figures come from the live plan catalog.

Want the row-by-row breakdown? See the full MailBlastr vs Loops comparison.

Frequently asked questions

Loops includes unlimited sends — isn’t that better?

If your list is small and you send very often, yes. Most SaaS teams have the opposite shape: volume grows with product usage while the engaged list stays focused, which is exactly what MailBlastr’s volume-based plans (with contacts included) price well.

Which has the better editor?

Loops — its Notion-style editor is the nicest writing experience in email today, honestly. MailBlastr’s block editor with AI assistance is strong and developers often prefer templates-as-code, but Loops wins pure writing feel.

Which has the deeper API?

MailBlastr by a distance: full REST coverage of campaigns, automations, audiences, segments, domains, webhooks, templates, and polls with 8 typed SDKs and a CLI. Loops’ API focuses on contacts, events, and transactional sends.

Can I send from multiple domains on Loops?

Loops centers a workspace on one brand; MailBlastr includes 10 domains on Pro and up to 1,000 on Scale with per-domain reputation isolation — built for agencies and multi-product teams.

How do I migrate from Loops?

Export contacts, re-create journeys in the visual automation builder, port templates as HTML (or rebuild in blocks), verify your domain, and swap transactional calls to POST /emails or an SDK.

Try the Loops alternative that includes everything

Free tier with 3,000 emails a month — API, campaigns, automations, and webhooks included. No card required.

Loops Alternative (2026) — MailBlastr, the Notion-style SaaS email tool replaced